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Thank you for purchasing our extension. If you have any questions that are beyond the scope of this document, do not hesitate to leave us an email via our email address below.

Created: 06/06/2016 | By: Magenest | Email:



Magento 2 Follow Up Emails extension for Magento 2 is a powerful extension which allows you to keep a healthy interaction with your customers. You will be able to create flexible rules for both follow up emails and SMS to send them to your customers. This plays an important role to create successful and effective marketing campaigns. Thus, it will help to improve and boost sales for your business as well as getting closer to your customers.

How to create an email and SMS to send customers?

At Magento 2 back end, we created  many available events such as Abandoned Cart, Customer Birthday, Customer Registration, Order Is Placed, Order Obtained Status Pending Payment and more in Ultimate Follow Up Email extension. You only choose events that they want to create and set them by entering some fields such as the content email, the content SMS, time to send emails/SMS and so on. Then, they will automatically send to customers. This is really useful and convenient for the business because the owner store can easily control contents sent and choose the best time to send your email marketing campaigns. 

Especially, for the most common events are  Abandoned Cart and Customer Birthday, we will provide great features in this extension. 

How to send an follow-up email and SMS?

Do you wonder how to send an automatic follow up email/SMS to customers ? 

It is very simple. When customers interact with the events created, the system will automatically send follow up email or SMS to customers. 


One of the problems that most of the stores are facing now is emails sent automatically from their system to customers sometimes be recognized as spam and customers almost forget about them. It is definitely a regret, which effects considerably to your business situation. However, you do not need to worry, we have examined this problem and find out a solution. By allowing connection with Mail Chimp, it will limit the risk that mails being recognized as spam to a minimum. And this will result in the higher possibility that your automatic emails will be sent directly to the customer's inbox and got more concern from them.


If you think these above features are amazingly wonderful, you will truly be impressed by a fact that this system allow you to send directly SMS to your customers by integrating with Nexmo. The system will allow you to send SMS to customers after they place order, register an account or subscribe newsletter.

What is Nexmo?

 Nexmo offers a global SMS API which allows you to send messages to all but four countries and receive inbound messages via virtual numbers in twenty eight countries. It helps your business:

+ More security, lower latency.

+ Better delivery rates.

+ Free inbound SMS.

Nowadays, most people have owned at least a smartphone. It's definitely amazing when your messages can be sent directly to the customer's phone. And we say for sure that Ultimate Follow Up Emails is all you need, and indeed it's really more thank you desire.

The following is all of things you need to use our Ultimate Follow UP Email and SMS Extension.  


System Requirements


Your store should be running on Magento Edition version 2.x.x.


General Configuration


(plus) Go to Store > Configuration > Magenest > Ultimate Follow Up Emails.  

(plus) Set the following fields:

  • Email Sender.
  • BBC name.
  • BBC email.

Abandoned cart reminder

(plus)  Time to be consider as abandoned cart: Set the time after that the cart is consider as abandoned.

Mandrill Integration

  • Enable: Set the status of Mandrill Integration.
  • API key: Enter the API key for Mandrill Integration. 




Integrate with MailChimp


(plus) Enable: set the status for this integration.

(plus) API key: Enter the API key to use. 

To get the API key, you need to have a MailChimp acount. If you don't have, please click on this link:  

(warning) Note: You can choose where email which is sent, from your website or Mandrill.   



Mobile number of customer

(plus) Make mobile number of customer:

  • Yes: If you choose Yes the mobile input is required field.
  • No: If you choose No the mobile input is not required field although this field can remains displayed.   

(plus) Allow mobile field input in customer register form:

  • Yes: If you choose yes, there is a mobile input field in customer's registration form.
  • No: If you choose no, there is  not a mobile input field in customer's registration form.





NexMo Integration 


NexMo has been integrated so that the customer can send an sms to customers' phone. 

(plus) Enable: choose Yes to enable this option. 

(plus) API key: Nexmo API Key.

(plus) API secret: Nexmo API Secret key.


Setting Up Rules

We created a Ultimate Follow Up Emails menu which allows you to set and manage email and sms.  

(plus) Firstly, set rules related to the email type which suits their business strategy such as abandoned cart, customer birthday and so on, by clicking on Magenest FollowUp Email > Trigger Rules.                         

(plus) At Rule screen, you can manage the entire existing rules such as the number of created rules, rule status and so on.

(plus) To create a new rule, click on New Rule button.  

(plus) Then, select an event to send follow-up emails.



(plus) Event types:

Event Title
Event Description
Abandoned Cart
Abandoned Cart

This event allows sending email reminders to the customers who added any amount of products to their shopping cart and for some reason left the store without a purchase.

Customer RegistrationSend emails to customers when they created an account at the store
Customer BirthdaySend birthday greetings to the store customers
Newsletter Subscribe
Customer SubscribeSend emails to customers when they subscribed to the Newsletter
Customer UnsubscribeThis event cancels the subsequent notifications in case a customer clicks the unsubscribe link
Wishlist Item ReminderSend emails to remind customers about their wish list
Wishlist Item Back in StockSend emails to customers when items in their wish list back in stock
Wishlist Item On Sales

Send emails to customers When items in their wish list on sales

(plus) Click on Save button to continue the next step.  


Rule Information

(plus) Enter the general information include Rule NameStatusActive From-ToWebsites and Customer Groups.


(plus) Go to Magenest FollowUp Email > Trigger Rules and open a rule and click the Conditions tab.      

(plus) Setting up rules allows you to set additional conditions based on customer details, who will receive certain emails. 
(plus) You can use CustomerShopping CartOrderShipping AddressWishlist conditions.


Email Chain

(plus) In this section you can add email instances that would be sent to a customer when the rule gets triggered. Remember you must add at least 1 email when creating a rule. 

(plus) To add new email to mail chain, follow these steps:  

  • Go to Marketing > Communications > Email Template and open the rule.
  • Press Add New Template.    

(plus) Template NameTemplate Subject and Template Content fields will be taken from the template and processed with the filter. The Sender Name and Sender Email fields are ignored by the extension, it uses the values specified in the Configuration (Gmail Account).

(plus) You can insert variables in email template and preview email after editing. 



(plus) Then go to  Magenest FollowUp Email > Rule, follow Email Chain Tab.

    • Select when the triggered message will be sent.

      By default, it will send immediately after a triggering event (0 days 0 hours 0 minutes). You can choose set times from as short as one minute to as long as few years after the trigger’s criteria is met.

    • Select Email Template, which will be sent.

    • You can attach one or more files into email in order to send customers.



(plus) Message Content: The message you want to send to customers 

(plus) Day, hour, minute: Set sending time exactly by day, hour and minute

(warning) Note: You can set more than one SMS for a rule to send customers. 



Google Analytics

(plus) Go to Magenest FollowUp Email > Rule, open rule and follow tab Google Analytics.

(plus) Fill in the required fields:

    • Campaign Source - Identifies a search engine, newsletter name, or other source.(i.e. email, follow-up-email, newsletter) 
    • Campaign Medium - Identifies a medium such as email or cost-per-click. (i.e. cpc, banner, email).
    • Campaign Name - Identifies a specific product promotion or strategic campaign. (i.e product, promo code, or slogan).
      Also, you can optionally fill in other fields:
    • Campaign Term - Identifies paid keywords.
    • Campaign Content - Differentiates ads or links that point to the same URL.

(plus) Save the trigger.



(plus) After configuring Google Analytics Campaign, extension will automatically add special get params to all links in email. Thus, you don't need to do additional configuration adjustments. (i.e. url will be converted to

(plus) To track Google Analytics Campaign log in into your Google account and go to Traffic Sources > Campaigns. Select campaign source from the list.


(plus) To create Coupon, go to Marketing > Cart Price Rules.

(plus) Then, navigate to Magenest FollowUp Email > Trigger Rulesfollow Coupons Tab.

(plus) In the Coupon section of extension you can search your cart price rule by type 3 characters for search auto complete. The extension will show 3 nearest results for you. Enter the promotion coupon you want for rule. 



(plus) In addition, you can set time available for the coupon. This coupon is active right after sending follow up email.



Mail Log 

(plus) Go to Magenest FollowUp Email > Mail Logs.

(plus) In the mail log grid, you can view any of the currently scheduled, already sent, failed and cancelled emails. The grid shows the statuscreated at/ sent at time stamps, rule details (rule ID, rule name) and recipient details  email address). 

(plus) You can delete or change the status of the emails.


(plus) You can also apply certain actions to any of the queue items - PreviewCancel and Send Now (the latter sends the selected email(s) instantly, disregarding their schedule or status)

SMS Log 

(plus) Go to Magenest FollowUp Email > Sms Logs. 

(plus) In the Sms log screen, you can view and manage all of things related sms, including: ID, status( queued, sent, failed, cancelled), Rule ID, Recipient Name, Recipient Mobile, Send At and Created At.

(plus) Furthermore, the store owner also can send a manual email by selecting Send now or cancel it. 



Abandoned Cart List

(plus) Go to Magenest FollowUp Email > Abandoned Carts. 

(plus) Manage your customers' abandoned carts in this section, including:

  • Customer Email.
  • Customer First Name.
  • Customer Last Name.
  • Update At.
  • Email Status.      



Abandoned Cart Charts

(plus) Go to Magenest FollowUp Email > Abandoned Cart Charts.

(plus) This section is divided into 2 parts: Abandoned Cart Line Chart and Abandoned Cart Rates which are really helpful for catching the behavior of customers by statistics.

Customer Event Collect

The sample event in here is birthday.

(plus) Go to Magenest FollowUp Email > Customer Birthdays.

(plus) Collect your customers' date of birth in this section. Especially, our extension allow you to search by month, date. This will help the store owner search as well as manage an easy way. 




Email Campaign Charts

(plus) Go to Magenest FollowUp Email > Email Campaign Charts

(plus) This section is divided into 2 parts: Emails Line Chart and Emails Opening Rates and Clicking Rates which are really helpful for catching the behavior of customers by statistics.


Sample Email Template

  • Abandoned carts reminder

Sample email template of abandoned cart reminder
Dear {{var customerName}}
We notice you have abandoned cart 
{{var cart}}
Please click <a href="{{var resumeLink}}" > Resume Cart </a> to complete the order.
We gift you a coupon with code {{var coupon.code}}

  • Happy birthday email template


Happy birthday email template of follow up email
Dear {{var customerName}}

Happy birthday .
We gift a coupon $50 {{var coupon.code}}
Thank  you


Integration with Mandrill to send email

Sample Email

(plus) The following is an abandoned cart email that they received when customers added items into their cart but they did not check out. 

(plus) All of things in this email such as the email content, attached files are set when admin created the abandoned cart rule at back end.  


Integration with Nexmo to send SMS 

(plus) This is great feature that we brings for you in this extension. Besides sending emails, you can directly send SMS to customers' mobile.

(plus) When a customer creates a new account, they will be required to enter their mobile if the owner store want to use this feature.

(warning) Note: the customer need to enter their exact phone because the system will send an sms to this phone. 



Sample SMS

The following is an sms which is sent to customer.  

As you can see the screen that we captured here. It is no doubt that customers will fell very happy when they received meaningful wishes in their birthday. 

This is really useful and fantastic tool  to get closer to your customers. 




  • When a bug fix or new feature is released, we will provide you with the module's new package.
  • All you need to do is repeating the above installing steps and uploading the package onto your store. The code will automatically override.
  • Flush the config cache. Your store and newly installed module should be working as expected.




  • We will reply to support requests within 2 business days.
  • We will offer lifetime free update and 6 months free support for all of our paid products. Support includes answering questions related to our products, bug/error fixing to make sure our products fit well in your site exactly like our demo.
  • Support DOES NOT include other series such as customizing our products, installation and uninstallation service.



Once again, thank you for purchasing our extension. If you have any questions relating to this extension, please do not hesitate to contact us for support.

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