Magento provides a wide selection of reports to keep you informed on your marketing efforts, sales products, and customer activity. The Reports menu provides easy access to current information about your sales, products, customers, and promotions.
On the Admin sidebar, choose Reports.
Menu Options
Marketing
A selection of marketing reports, including Products in Cart, Search Terms, Abandoned Carts, and Newsletter Problem Reports.
Reviews
The selection of product review reports includes By Customer and By Product.
Sales
The selection of sales reports includes Orders, Tax, Invoiced, Shipping, Refunds, Coupons, and settlement reports for PayPal and Braintree.
Customers
The selection of customer reports includes Order Total, Order Account, New, Wish Lists, and Segments
Magento Commerce only.
Products
The selection of product reports includes Views, Bestsellers, Low Stock, Ordered, and Downloads.
Private Sales
Magento Commerce only
The selection of reports for private sales and events includes Invitation, Invited Customers, and Conversions.
Statistics
Statistics is a tool that reduces the performance impact of generating reports by calculating and storing statistical data. Rather than recalculate the statistics every time a report is generated, the stored statistics are used until you refresh the statistics.
Business Intelligence
Integrated Business Intelligence tools provide the insight you need to make strategic business decisions.
Customer Engagement
The Customer Engagement reporting provides data import and report options for Engagement Cloud.