Page tree

Versions Compared


  • This line was added.
  • This line was removed.
  • Formatting was changed.


Created: 06/06/2016 | By: Magenest | Email: [email protected]

Table of Contents




Image RemovedImage Added

Magento 2 Follow Up Emails extension for Magento 2 is a powerful extension which allows you to keep a healthy interaction with your customers. You will be able to create flexible rules for both follow-up emails and SMS to send them to your customers. This plays an important role to create successful and effective marketing campaigns. Thus, it will help to improve and boost sales for your business as well as getting closer to your customers.


The following is all of things you need to use our Ultimate Follow UP Email and SMS Extension.    


Feature list

  • Allow admin to create different rules for sending emails.
  • Allow customers to choose from predefined email rules.
  • Set multiple email templates for each rule.
  • Set emailing schedule.
  • Add coupon code to emails.
  • View abandoned cart rate.
  • Smart abandoned cart.
  • View history of sent emails (mail log).
  • Fully flexible rules and conditions.
  • Allow admin to attach files into the email.
  • Allow admin to manage abandoned cart list.
  • Allow admin to search customer birthday list.
  • Make sure that the email will not be considered as spam with Mailchimp Mandrill integration.
  • Allow admin to configure whether the mobile field is visible and/or mandatory in customer registration form.
  • Integrate Magento 2 stores with Nexmo to send SMS to the customer's cell phone.
  • Create contents and schedules to send SMS to customers for each event.
  • Allow admin to send or cancel SMS manually.



System Requirements 

Your store should be running on Magento Edition version 2.x.x.


(plus)  Time to be considered as abandoned cart: set the time to trigger the cart as "abandoned" after being left on the store. The unit is minute(s) and the default time is 60 minutes if you leave the field blank.


Customer No Activities Reminder

(plus) Time to be considered as having no activity: set the time after that the customer is considered not having any activity after leaving the store. The default unit in this field is Hour. If this field is left blank, the default value will be set as 24 hours.


Mandrill Integration

This setting section allows sending massive email ( up to 1000 emails).

  • Enable: Choose Yes to enable Mandrill Integration.
  • API key: Enter the API key for Mandrill Integration. 
  • After the API Key is entered, the account information will be displayed below.


NexMo Integration 

NexMo has been integrated so that the customer can send an SMS to customers' phone. 


  • Yes: If choose Yes, customer have to fill their mobile number phone when registering for a new account on the store.
  • No: If No, the mobile input is not required field although this field can remain displayed.





Setting Up Rules

We created an Ultimate Follow Up Emails menu which allows you to set and manage email and sms.  

(plus) Firstly, set rules related to the email type which suits their business strategy such as abandoned cart, customer birthday and so on, by clicking on Follow Up Emails And SMS > Trigger Rules.

Image RemovedImage Added

(plus) At Rule screen, you can manage the entire existing rules such as the number of created rules, rule status and so on.

(plus) To create a new rule, click on New Rule button.  


(plus) Then, select an event to send follow-up emails.


(plus) Event types:

Event Title
Event Description
Abandoned Cart
Abandoned Cart

This event allows sending email reminders to the customers who added any amount of products to their shopping cart and for some reason left the store without a purchase.

Customer RegistrationSend emails to customers when they created an account at the store
Customer BirthdaySend birthday greetings to the customer in their birthday
Newsletter Subscribe
Customer SubscribeSend emails to customers when they subscribed to the Newsletter
Customer UnsubscribeThis event cancels the subsequent notifications in case a customer clicks the unsubscribe link
Wishlist Item ReminderSend emails to remind customers about their wishlist
Wishlist Item Back in StockSend emails to customers when items in their wishlist back in stock
Wishlist Item On Sales

Send emails to customers When items in their wishlist on sales

(plus) Click on Next button to go to the setting section for the new rule.


Rule Information

(plus) Enter the basic information for the new rule includes Rule NameStatusWebsites, Customer Groups, applied time (from and  and to fields).



(plus) Setting up rules allows you to set additional conditions based on customer details, who will receive certain emails. 
(plus) You can use CustomerShopping CartOrderShipping AddressWishlist conditions.


(plus) In this section, you can add email templates sent to the customer when the rule gets triggered for each period. It requires at least 1 email for a rule.Image Removed

(plus) Add the attached files in email.

(plus) To add a new email to the email chain, click on "Add email in chain" button, select the template and set the time for the mail to be sent. 

(warning) To add new template:

  • Go to Marketing > Emails Templates.
  • On Email Templates page, click on Add New Template button.
  • On New Template page, choose the default template, then set the Template Information section with Template Name, Template Subject, Template Content, Template Styles. Template NameTemplate Subject and Template Content fields will be taken from the template and processed with the filter. The Sender Name and Sender Email fields are ignored by the extension, it uses the values specified in the Configuration (Gmail Account).
  • You can insert variables in email template and preview email after editing. 




(plus) Message Content: enter the message send to customers.


(warning) Note: You can add more than one SMS for a rule to send customers. 



Google Analytics

(plus) Fill in the required fields:


    • Campaign Content - Differentiates ads or links that point to the same URL.


(plus) After configuring Google Analytics Campaign, extension will automatically add special get params to all links in email. Thus, you don't need to do additional configuration adjustments. (i.e. url will be converted to


(plus) Set the available time for the coupon. The coupon is actived right after follow-up email sent.


Mail Log 

(plus) Go to Follow Up Emails And SMS > Mail Logs.


(plus) You can delete or change the status of the emails. 

(plus) You can also apply certain actions to any of the queue items - PreviewCancel and Send Now (the latter sends the selected email(s) instantly, disregarding their schedule or status)


(plus) Furthermore, the store owner also can send a manual email by selecting Send now or Cancel in Action column.  


Abandoned Cart List

(plus) Go to Follow Up Emails And SMS > Abandoned Carts. 


  • Customer Email.
  • Customer First Name.
  • Customer Last Name.
  • Update At.
  • Email Status.      



Abandoned Cart Charts

(plus) Go to Follow Up Emails And SMS > Abandoned Cart Charts.


(plus) Collect your customers' date of birth in this section. Especially, our extension allows you to search by month, date. This will help the store owner search as well as manage an easy way.  



Email Campaign Charts

(plus) Go to Follow Up Emails And SMS > Email Campaign Charts

(plus) This section is divided into 2 parts: Emails Line Chart and Emails Opening Rates and Clicking Rates which are really helpful for catching the behavior of customers by statistics.


Sample Email Template

Abandoned carts reminder

Code Block
titleSample email template of abandoned cart reminder
Dear {{var customerName}}
We notice you have abandoned cart 
{{var cart}}
Please click <a href="{{var resumeLink}}" > Resume Cart </a> to complete the order.
We gift you a coupon with code {{var coupon.code}}

Event email template


Code Block
titleHappy birthday email template of follow up email
Dear {{var customerName}}

Happy birthday .
We gift a coupon $50 {{var coupon.code}}
Thank  you


Integration with Mandrill to send email


(plus) All of things in this email such as the email content, attached files are set when admin created the abandoned cart rule at back end.  


Integration with Nexmo to send SMS 


(warning) Note: the customer needs to enter their exact phone because the system will send an SMS to this phone. 



Sample SMS

The following is an SMS which is sent to the customer.  


This is a really useful and fantastic tool to get closer to your customers.  




  • When a bug fix or new feature is released, we will provide you with the module's new package.
  • All you need to do is repeating the above installing steps and uploading the package onto your store. The code will automatically override.
  • Flush the config cache. Your store and newly installed module should be working as expected.



  • We will reply to support requests within 2 business days.
  • We will offer lifetime free update and 6 months free support for all of our paid products. Support includes answering questions related to our products, bug/error fixing to make sure our products fit well in your site exactly like our demo.
  • Support DOES NOT include other series such as customizing our products, installation and uninstallation service.



Once again, thank you for purchasing our extension. If you have any questions relating to this extension, please do not hesitate to contact us for support.