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Created: 06/06/2016 | By: Magenest | Email: [email protected]


Magento 2 Follow Up Emails extension for Magento 2 is a powerful extension which allows you to keep a healthy interaction with your customers. You will be able to create flexible rules for both follow-up emails and SMS to send them to your customers. This plays an important role to create successful and effective marketing campaigns. Thus, it will help to improve and boost sales for your business as well as getting closer to your customers.

How to create an email and SMS to send customers?

At Magento 2 back end, we created many available events such as Abandoned Cart, Customer Birthday, Customer Registration, Order Is Placed, Order Obtained Status Pending Payment and more in Ultimate Follow Up Email extension. You only choose events that they want to create and set them by entering some fields such as the content email, the content SMS, time to send emails/SMS and so on. Then, they will automatically send to customers. This is really useful and convenient for the business because the owner store can easily control contents sent and choose the best time to send your email marketing campaigns. 

Especially, for the most common events are  Abandoned Cart and Customer Birthday, we will provide great features in this extension. 

How to send a follow-up email and SMS?

Do you wonder how to send an automatic follow up email/SMS to customers? 

It is very simple. When customers interact with the events created, the system will automatically send follow up email or SMS to customers. 


One of the problems that most of the stores are facing now is emails sent automatically from their system to customers sometimes be recognized as spam and customers almost forget about them. It is definitely a regret, which affects considerably to your business situation. However, you do not need to worry, we have examined this problem and find out a solution. By allowing connection with Mail Chimp, it will limit the risk that mails being recognized as spam to a minimum. And this will result in the higher possibility that your automatic emails will be sent directly to the customer's inbox and got more concern from them.


If you think these above features are amazingly wonderful, you will truly be impressed by a fact that this system allows you to send direct SMS to your customers by integrating with Nexmo. The system will allow you to send SMS to customers after they place an order, register an account or subscribe newsletter.

What is Nexmo?

 Nexmo offers a global SMS API which allows you to send messages to all but four countries and receive inbound messages via virtual numbers in twenty eight countries. It helps your business:

+ More security, lower latency.

+ Better delivery rates.

+ Free inbound SMS.

Nowadays, most people have owned at least a smartphone. It's definitely amazing when your messages can be sent directly to the customer's phone. And we say for sure that Ultimate Follow Up Emails is all you need, and indeed it's really more thank you desire.

The following is all of things you need to use our Ultimate Follow UP Email and SMS Extension.  

Feature list

System Requirements

Your store should be running on Magento Edition version 2.x.x.


General Configuration

(plus) On the Admin sidebar, tap Follow Up Emails And SMS, then choose Configuration.


(plus) Set the following fields:

Abandoned cart reminder

(plus) Enable Abandoned Cart: choose Yes to enable the abandoned cart feature.

(plus)  Time to be considered as abandoned cart: set the time to trigger the cart as "abandoned" after being left on the store. The unit is minute(s) and the default time is 60 minutes if you leave the field blank.

Customer No Activities Reminder

(plus) Time to be considered as having no activity: set the time after that the customer is considered not having any activity after leaving the store. The default unit in this field is Hour. If this field is left blank, the default value will be set as 24 hours.

Mandrill Integration

This setting section allows sending massive email ( up to 1000 emails).

NexMo Integration 

NexMo has been integrated so that the customer can send an SMS to customers' phone. 

(plus) Enable: choose Yes to enable this feature. 

(plus) API key: enter Nexmo API Key for the integration.

(plus) API secret: enter Nexmo API Secret key for the integration.

Mobile number of customer

(plus) Allow mobile field input in customer register form:

(plus) Make mobile number is a required field:


Setting Up Rules

We created an Ultimate Follow Up Emails menu which allows you to set and manage email and sms.  

(plus) Firstly, set rules related to the email type which suits their business strategy such as abandoned cart, customer birthday and so on, by clicking on Follow Up Emails And SMS > Trigger Rules.

(plus) At Rule screen, you can manage the entire existing rules such as the number of created rules, rule status and so on.

(plus) To create a new rule, click on New Rule button.  

(plus) Then, select an event to send follow-up emails.

(plus) Event types:

Event Title
Event Description
Abandoned Cart
Abandoned Cart

This event allows sending email reminders to the customers who added any amount of products to their shopping cart and for some reason left the store without a purchase.

Customer RegistrationSend emails to customers when they created an account at the store
Customer BirthdaySend birthday greetings to the customer in their birthday
Newsletter Subscribe
Customer SubscribeSend emails to customers when they subscribed to the Newsletter
Customer UnsubscribeThis event cancels the subsequent notifications in case a customer clicks the unsubscribe link
Wishlist Item ReminderSend emails to remind customers about their wishlist
Wishlist Item Back in StockSend emails to customers when items in their wishlist back in stock
Wishlist Item On Sales

Send emails to customers When items in their wishlist on sales

(plus) Click on Next button to go to the setting section for the new rule.

Rule Information

(plus) Enter the basic information for the new rule includes Rule NameStatusWebsites, Customer Groups, applied time (from and to fields).


(plus) Setting up rules allows you to set additional conditions based on customer details, who will receive certain emails. 
(plus) You can use CustomerShopping CartOrderShipping AddressWishlist conditions.

Email Chain

(plus) In this section, you can add email templates sent to the customer when the rule gets triggered for each period. It requires at least 1 email for a rule.

(plus) Add the attached files in email.

(plus) To add a new email to the email chain, click on "Add email in chain" button, select the template and set the time for the mail to be sent.

(warning) To add new template:


(plus) Message Content: enter the message send to customers.

(plus) Day, hour, minute: set the sending time.

(warning) Note: You can add more than one SMS for a rule to send customers. 

Google Analytics

(plus) Fill in the required fields:

(plus) After configuring Google Analytics Campaign, extension will automatically add special get params to all links in email. Thus, you don't need to do additional configuration adjustments. (i.e. url will be converted to

(plus) To track Google Analytics Campaign log in into your Google account and go to Traffic Sources > Campaigns. Select campaign source from the list.


(plus) Enable Coupon: choose Yes to active the coupon in the new rule.

(plus) Select a promotion rule: choose a promotion rule. Then choose the coupon you want to send to customer with the follow-up email.

(plus) Set the available time for the coupon. The coupon is actived right after follow-up email sent.

Mail Log 

(plus) Go to Follow Up Emails And SMS > Mail Logs.

(plus) In the mail log grid, you can view any of the currently scheduled, already sent, failed and cancelled emails. The grid shows the statuscreated at/ sent at time stamps, rule details (rule ID, rule name) and recipient details  email address). 

(plus) You can delete or change the status of the emails.

(plus) You can also apply certain actions to any of the queue items - PreviewCancel and Send Now (the latter sends the selected email(s) instantly, disregarding their schedule or status)

SMS Log 

(plus) Go to Follow Up Emails And SMS > Sms Logs. 

(plus) In the Sms log screen, you can view and manage all of things related sms, including: ID, status( queued, sent, failed, cancelled), Rule ID, Recipient Name, Recipient Mobile, Send At and Created At.

(plus) Furthermore, the store owner also can send a manual email by selecting Send now or Cancel in Action column. 

Abandoned Cart List

(plus) Go to Follow Up Emails And SMS > Abandoned Carts. 

(plus) Manage your customers' abandoned carts in this section, including:

Abandoned Cart Charts

(plus) Go to Follow Up Emails And SMS > Abandoned Cart Charts.

(plus) This section is divided into 2 parts: Abandoned Cart Line Chart and Abandoned Cart Rates which are really helpful for catching the behavior of customers by statistics.

Customer Event Collect

The sample event here is birthday.

(plus) Go to Follow Up Emails And SMS > Customer Birthdays.

(plus) Collect your customers' date of birth in this section. Especially, our extension allows you to search by month, date. This will help the store owner search as well as manage an easy way. 

Email Campaign Charts

(plus) Go to Follow Up Emails And SMS > Email Campaign Charts

(plus) This section is divided into 2 parts: Emails Line Chart and Emails Opening Rates and Clicking Rates which are really helpful for catching the behavior of customers by statistics.

Sample Email Template

Abandoned carts reminder

Dear {{var customerName}}
We notice you have abandoned cart 
{{var cart}}
Please click <a href="{{var resumeLink}}" > Resume Cart </a> to complete the order.
We gift you a coupon with code {{var coupon.code}}

Event email template

Dear {{var customerName}}

Happy birthday .
We gift a coupon $50 {{var coupon.code}}
Thank  you

Integration with Mandrill to send email

Sample Email

(plus) The following is an abandoned cart email that they received when customers added items into their cart but they did not check out. 

(plus) All of things in this email such as the email content, attached files are set when admin created the abandoned cart rule at back end.  

Integration with Nexmo to send SMS 

(plus) This is a great feature that we bring for you in this extension. Besides sending emails, you can directly send SMS to customers' mobile.

(plus) When a customer creates a new account, they will be required to enter their mobile if the owner store wants to use this feature.

(warning) Note: the customer needs to enter their exact phone because the system will send an SMS to this phone. 

Sample SMS

The following is an SMS which is sent to the customer.  

As you can see the screen that we captured here. It is no doubt that customers will feel very happy when they received meaningful wishes on their birthday. 

This is a really useful and fantastic tool to get closer to your customers. 



Once again, thank you for purchasing our extension. If you have any questions relating to this extension, please do not hesitate to contact us for support.