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Created: 06/06/2016 | By: Magenest | Email:



1. Introduction                                                                                                         

Ultimate Follow Up Email extension for Magento 2 is a powerful extension which allows you to keep a healthy interaction with your customers. You will be able to create flexible rules for both emails and SMS to send them to your customers. This plays an important role to create successful and effective marketing campaigns. Thus, it will help to improve and boost sales for your business as well as getting closer to your customers.  

(Extension page: Ultimate Follow Up Email)                                               

So, how it works ?

1.1. How to create an email and SMS to send customers 

At magento 2 back end, we created  many available events such as Abandoned Cart, Customer Birthday, Customer Registration, Order Is Placed, Order obtained status pending payment and more in Ultimate Follow Up Email extension. You only choose events that they want create and set them by entering some fields such as the content email, the content SMS, time to send emails/SMS and so on. Then, they will automatically send to customers. This is really useful and convenient for the business because the owner store can easily control contents sent and choose the best time to send your email marketing campaigns. 

Especially, for the most common events are  Abandoned Cart and Customer Birthday, we will provide great features in this extension. 

1.2. How to send an email and SMS 

Do you wonder how to send an email or an SMS to customers ? 

It is really very simple. When customers have an action in these events created, the system will automatically send email or SMS to customers. 

One of the problems that most of the stores are facing now is emails sent automatically from their system to customers sometimes be recognized as spam and customers almost forget about them. It is definitely a regret, which effects considerably to your business situation. However, you do not need to worry, we have examined this problem and find out a solution. By allowing connection with Mail Chimp, it will limit the risk that mails being recognized as spam to a minimum. And this will result in the higher possibility that your automatic emails will be sent directly to the customer' inbox and got more concern from them.

If you think these above features are amazingly wonderful, you will truly be impressed by a fact that this system allow you to send directly SMS to your customers by integrating with Nexmo. The system will allow you to send SMS to customers after they place order, register an account or subscribe newsletter.

What is Nexmo?

 Nexmo offers a global SMS API which allows you to send messages to all but four countries and receive inbound messages via virtual numbers in twenty eight countries. It helps your business:

+ More security, lower latency.

+ Better delivery rates.

+ Free inbound SMS.

Nowadays, most people have owned at least a smartphone. It'll definitely amazing when your messages can be sent directly to the customer's phone. And we say for sure that Ultimate Follow Up Emails is all you need, and indeed it's really more than all you desire.

The following is all of things you need to use our Ultimate Follow UP Email and SMS extension.  


2. System Requirements

Your store should be running on Magento Community Edition version 2.0.0 and more.



3. Configuration                                                                                                                                 

You can configure the extension's general settings in Store > Configuration > Magenest > Ultimate Follow Up Emails.  

Admin need to set the following fields, consist of:


Firstly, you need to have a MailChimp acount.

If you don't have, please click on this link:  

Then, you only enter API key to use. 

Note that you can choose where email which is sent, from your website or Mandrill.   



This is the best feature that we bring for the store owner. To use this feature, admin need to set some fields  for them .

*Allow mobile field input in customer register form 

+Yes: If you choose yes, there is a mobile input field in customer's registration form.

+No: If you choose no, there is  not a mobile input field in customer's registration form.

*Make mobile number of customer

Yes: If you choose Yes the mobile input is required field.

No: If you choose No the mobile input is not required field although this field can remains displayed.   




We integrated with NexMo allowing admin to be able to send an sms to customers' phone. 

After setting at Mobile number of customer, admin need set some fields related Nexmo, including: 

+ Enable: Admin choose Yes if admin want to enable this option. 

+ API key. 

+ API secret. 


4. Setting Up Rules

We created a Ultimate Follow Up Emails menu which allows admin to set and manage email and sms.  



Firstly, admin need to set rules related the email type which suits their business strategy such as abandoned cart, customer birthday and so on, by clicking on Marketing > Rule.                              


At Rule screen, admin can manage the entire existing rules such as the number of created rules, rule status and so on.

To create a new rule, admin only click on New Rule button.  



Then, admin need to select a event that they want.  



The extension supports these events:

Event Title
Event Description
Abandoned Cart
Abandoned Cart

This event allows sending email reminders to the customers who added any amount of products to their shopping cart and for some reason left the store without a purchase.

Customer RegistrationSend emails to customers when they created an account at the store

Customer Registration No Purchase In Period

This event allows sending emails to the registered customers who didn't purchase anything in a period time
Customer BirthdayThis event allows sending birthday greetings to the store customers
This event allows sending emails to the customers upon any change in the order status like:
Order placedWhen an order is placed
Order Obtained Status Pending PaymentWhen an order captures updates of pending payment status
Order Obtained Status ProcessingWhen an order obtained Processing status
Order Obtained Status ClosedWhen an order obtained Closed status
Order Obtained Status CompletedWhen an order obtained Completed status
Order Obtained Status HoldedWhen an order obtained Holded status
Order Obtained Status CancelledWhen an order obtained Cancelled status
Order Obtained Status Payment ReviewWhen an order obtained Payment Review status
Newsletter Subcribe
Customer SubcribeSend emails to customers when they subcribed to the Newsletter
Customer UnsubcribeThis event cancels the subsequent notifications in case a customer clicks the unsubscribe link
Wishlist is sharedSend emails to customers when they shared their wishlist
Wishlist is abandoned in period

Send emails to customers when their wishlist was abandoned in a period time


Click Save button to continue the next step.  Admin will need to set some information here.

Rule Information

General information include Rule NameStatusActive From-ToWebsites and Customer Groups.



Go to Marketing > Ultimate Follow Up Emails > Rule and open a rule and click the Conditions tab.      

Setting up rules allows you to set additional conditions based on customer details, who will receive certain emails. 
You can use CustomerShopping CartOrderShipping AddressWishlist conditions.


Email Chain

In this section you can add email instances that would be sent to a customer when the rule gets triggered. Remember you must add at least 1 email when creating a rule. 

To add new email to mail chain, follow these steps:

*Case 1:    

Template NameTemplate Subject and Template Content fields will be taken from the template and processed with the filter. The Sender Name and Sender Email fields are ignored by the extension, it uses the values specified in the Configuration (Gmail Account).

You can insert variables in email template and preview email after editing. 



Then go to Marketing > Ultimate Follow Up Emails > Rule, follow Email Chain Tab.

*Case 2:

Navigate to Marketing > Ultimate Follow Up Emails > Rule, follow Email Chain Tab. 



Especially, admin can attach one or more files into email in order to send customers.




In this section, admin need to set some fields if they want to use this sending sms feature, including: 

+ Message Content. 

+ Day, hour, minute.

Then, admin need to set time to 

Especially, admin can set one or more SMS for a rule to send customers. 



Google Analytics

To configure Google Analytics Campaign, follow these steps: 

  1. Go to Marketing > Ultimate Follow Up Emails > Rule, open rule and follow tab Google Analytics.
  2. Fill in 3 required fields:
  3. Save the trigger



After configuring Google Analytics Campaign, extension will automatically add special get params to all links in email. Thus, you don't need to do additional configuration adjustments. (i.e. url will be converted to

To track Google Analytics Campaign log in into your Google account and go to Traffic Sources > Campaigns. Select campaign source from the list.


Navigate to Marketing > Ultimate Follow Up Emails > Rulefollow Coupons Tab.

At first, you need to create some Cart Price Rules then select the Specific Coupons value in the Coupon field and check the Use Auto Generation box.



In the Coupon section of extension you can search your cart price rule by type 3 characters for search auto complete. The extension will show 3 nearest results for you. Enter the promotion coupon you want for rule. 



5. Mail Log 

In the mail log grid, you can view any of the currently scheduled, already sent, failed and cancelled emails. The grid shows the statuscreated at/ sent at time stamps, rule details (rule ID, rule name) and recipient details  email address). 


You can also apply certain actions to any of the queue items - PreviewCancel and Send Now (the latter sends the selected email(s) instantly, disregarding their schedule or status)

6. SMS Log 

Go to Marketing > Ultimate Follow Up Email > Sms Log. 

In the Sms log screen, admin can view and manage all of things related sms, including: ID, status( queued, sent, failed, cancelled), Rule ID, Recipient Name, Recipient Mobile, Send At and Created At.

Furthermore, the store owner also can send a manual email by selecting Send now or cancel it. 



7. Abandoned Cart List

Go to Marketing > Ultimate Follow Up Email > Abandoned Cart List. 

Manage your customers' abandoned carts in this section, including:



8. Customer Birthday Collect

Go to Marketing > Ultimate Follow Up Email > Customer Birthday.

Collect your customers' date of birth in this section. Especially, our extension allow admin to search by month, date. This will help the store owner search as well as manage an easy way. 



9. Testing Rule 


Please note this testing only apply for abandoned cart and customer birthday rule!


To test abandoned cart rule, follow these steps: 

  1. Go to Marketing > Follow Up Emails > Rule.
  2. At top right corner press Emulate Hourly Cron..
  3. Extension will send all email (chains) associated with the abandoned card rule for each selected store.


To test customer birthday rule, follow these steps: 

  1. Go to Marketing > Ultimate FollowUp Emails > Rule.
  2. At top right corner press Emulate Daily Cron.
  3. Extension will send all email (chains) associated with the customer birthday rule for each selected store.


10. Sample Email Template


Dear {{var customerName}}
We notice you have abandoned cart 
{{var cart}}
Please click <a href="{{var resumeLink}}" > Resume Cart </a> to complete the order.
We gift you a coupon with code {{var coupon.code}}


Dear {{var customerName}}

Happy birthday .
We gift a coupon $50 {{var coupon.code}}
Thank  you

11. Display the notification at navigation bar

At front end, we created a bell notification at the navigation bar.          

Customer only need to sign in by entering their email and password which they used when creating the account. 

The figure will be shown on the bell corresponding with the number of emails which customers unread. 

12. Integration with Madrill to send email

The following is an abandoned cart email that they received when customers added items into their cart but they did not check out. 

All of things in this email such as the email content, attached files are set when admin created the abandoned cart rule at back end.  


13. Integration with Nexmo to send SMS 

This is great feature that we brings for you in this extension. Besides sending emails, you can directly send SMS to customers' mobile.

When a customer creates a new account, they will be required to enter their mobile if the owner store want to use this feature.

Note that the customer need to enter their exact phone because the system will send an sms to this phone. 



The following is an sms which is sent to customer.  

As you can see the screen that we captured here. It is no doubt that customers will fell very happy when they received meaningful wishes in their birthday. 

This is really useful and fantastic tool  to get closer to your customers. 









Once again, thank you for purchasing our extension. If you have any questions relating to this extension, please do not hesitate to contact us for support.